Comparison
RidgeIQ vs Roofr
The 30-second answer: Roofr is a measurement-first platform with proposals + financing layered on top, priced at $249-349/month plus $13-19 per measurement report. RidgeIQ is an all-in-one platform with unlimited measurements, an embeddable lead-capture widget, branded PDF reports, and a built-in CRM, priced at $299/month flat.
Side-by-Side
| Feature | RidgeIQ | Roofr |
|---|---|---|
| Starting price | $0 free / $299 paid | $249/mo |
| Per-report fees | $0 — unlimited | $13-19/report |
| Measurement turnaround | Instant (3 sec) | 2-24 hours |
| Embeddable lead widget | Yes — for your website | No |
| Built-in CRM | Yes — Kanban pipeline + estimates + scheduling + photos | Add-on |
| Gutter-only contractor mode | Yes — dedicated workflow | No |
| Storm history + radar | Yes — built-in | No |
| Custom-branded reports | Yes — your logo + colors | Yes |
| Insurance-grade reports | EagleView integration (paid upsell) | EagleView integration |
When Roofr Wins
- You're already on Roofr and don't want to switch
- You do mostly insurance restoration and need the EagleView pipeline tightly integrated
- You want their financing partner network
When RidgeIQ Wins
- You generate 30+ leads a month and don't want per-report fees
- You want a lead-capture widget on your own website
- You're a gutter contractor (Roofr is roof-only)
- You want one platform instead of stitching three together
- You're price-sensitive and want a flat rate
Real Cost Comparison
For a contractor doing 50 measurements/month:
- Roofr: $349/mo + (50 × $15) = $1,099/mo
- RidgeIQ Paid Plan: $299/mo flat = $299/mo
- Annual savings: $9,600